Miracle on Canal Street

Improving lives of children in southeastern Wisconsin

Together, we raised $1,035,789 this year for 30 children’s charities!

With the help of our loyal guests and bingo players, Potawatomi Hotel & Casino donated $1,035,789 to 30 local children’s charities through its Miracle on Canal Street program on Friday, December 12, 2014. This marks the second straight year the program has surpassed the $1 million mark.

Since it began in 1994, Miracle on Canal Street has contributed more than $14.6 million to hundreds of local children’s charities. Each year funds are generated through Miracle bingo games and other events.

To find out more about Miracle on Canal Street, download the brochure.

2014 Miracle on Canal Street  Signature Charities

Boys-and-Girls-Clubs-of-Greater-Milwaukee.jpg
presented by
Lamar Outdoor
Childrens-Hospital-of-Wisconsin.jpg
presented by
Clear Channel Outdoor
First-Stage.jpg
presented by
Milwaukee Business Journal
Make-A-WIsh.jpg
presented by
Milwaukee Journal Sentinel
Penfield-Childrens-Center.jpg
presented by
Milwaukee Radio Group
Safe-Babies-Healthy-Families.jpg
presented by
Journal Broadcast Group
Sojourner-Family-Peace-Center.jpg
presented by
Entercom Radio
The-Parenting-Network.jpg
presented by
WITI FOX 6
USO.jpg
presented by
iHeart Media
Wisconsin-Humane-Society.jpg
presented by
Weigel Broadcasting / CBS 58


Click below to expand the details.

These 2014 charities each received a $34,526 donation:

Advocates of Ozaukee
Audio & Braille Literacy Enhancement
Autism Society of Southeastern Wisconsin
Boys & Girls Club of Greater Milwaukee (presented by Lamar Outdoor)
Boys & Girls Club of Kenosha
Broadscope Disability Services
Caledonia Conservancy, Ltd.
Central City Churches, Inc. Outreach Ministries
Children’s Hospital of Wisconsin (presented by Clear Channel Outdoor)
Danceworks, Inc.
Discovery World
Diverse & Resilient
First Stage (presented by the Milwaukee Business Journal)
Focus on Community
Junior Achievement of Wisconsin
La Causa, Inc.
Make-A-Wish Wisconsin (presented by the Milwaukee Journal Sentinel)
Milwaukee Kickers Soccer Club – America SCORES Milwaukee
Next Door
Old World Wisconsin Foundation
Penfield Children’s Center (presented by Milwaukee Radio Group)
Parents Place, Inc.
Peace Learning Center of Milwaukee
Safe Babies Healthy Families (presented by Journal Broadcast Group)
Sojourner Family Peace Center (presented by Entercom Radio)
Starting Point of Ozaukee, Inc.
The Parenting Network (presented by WITI Fox 6)
USO of Wisconsin (presented by iHeartMedia Milwaukee)
VSA Wisconsin
Wisconsin Humane Society (presented by Weigel Broadcasting/CBS 58)

This year, 30 eligible charities will be selected to be part of Miracle on Canal Street. To apply for the chance to be chosen as a 2015 Miracle on Canal Street charity, go through the application process thoroughly. Please complete each step to ensure all components are submitted with your application. Your completed application must be postmarked by Friday, June 12, 2015.

Step 1:

View the Submission Guidelines to determine if your charity is eligible for Miracle on Canal Street (includes eligible organizations, ineligible organizations, additional qualifiers and restrictions).

Step 2:

Download the applicationsave it to your computer and fill it out completely by typing directly into the document. Ensure all fields are completed, as missing or incorrect information could lead to ineligibility. Hand-written applications will not be accepted. Print the application once completed.

Step 3:

Attach the following required forms to your application:

  • Copy of the IRS Federal Tax Exemption Determination Letter
  • Copy of the most recent IRS Form 990
  • Completed W-9 Taxpayer Identification Number and Certification Form (included with the application)
  • Most recent audit and management letter

Bingo—The majority of the funds for Miracle are generated through a special bingo game. Guests purchased the $3 Miracle game from August 1 through December 11, 2014—half of the funds went to the Miracle fund and the remaining half went into the bingo awards prize pool.

Many organizations are part of making Miracle happen for charities in our community. We appreciate their support and extra efforts to help make Miracle on Canal Street a success.

Media Partners

  • iHeartMedia-Milwaukee
  • Clear Channel Outdoor
  • Entercom Radio (WMYX-FM, WXSS-FM & WSSP-AM)
  • Journal Broadcast Group (WTMJ-TV, WLWK-FM, WTMJ-AM) 
  • Lamar Outdoor
  • Milwaukee Business Journal
  • Milwaukee Journal Sentinel
  • Milwaukee Radio Group (WKLH, WJMR, WZBK, WHQG)
  • Weigel Broadcasting (CBS 58, WMLW, ME TV, Movies!, THIS and Bounce)
  • WITI FOX 6

Other supporters

  • Biz Times Milwaukee
  • OnMilwaukee.com
  • Planet Bingo 
  • Shepherd Express
  • Time Warner Cable
  • WCGV/WVTV
  • WISN TV 12