Ben LaChance Fills Director of Player Development Role at Potawatomi Bingo Casino

MILWAUKEE – Ben LaChance has been named Director of Player Development at Potawatomi Bingo Casino.

As Director of Player Development, LaChance will oversee all guest services, including guest relations, VIP services, the player’s club, direct marketing and promotions, in addition to the 500-seat Northern Lights Theater and the casino’s retail store.

LaChance, of Greendale, most recently served as Potawatomi Bingo Casino’s Senior Marketing Services Manager. Prior to joining Potawatomi Bingo Casino, LaChance served in a number of marketing leadership roles at casinos across the Midwest and Montana.

In his time away from work, LaChance enjoys hockey, fishing and golf.  

Potawatomi Bingo Casino is one of two casinos owned and operated by the Forest County Potawatomi Community. It is located at 1721 W. Canal Street, Milwaukee, Wis. The casino is a showcase for high stakes bingo, offering some of the nation's highest daily payouts.  A popular attraction for local guests, tourists and tour groups, the casino features blackjack, craps, poker, and roulette table games, video and reel slot machines, off-track betting, and a variety of live entertainment.  Potawatomi Bingo Casino is committed to raising awareness of the risks of problem gambling, maintaining a level of first-class customer service, while investing in its most valuable asset – its 2,500 multicultural employees.  Through the Forest County Potawatomi Community Foundation and Miracle on Canal Street, the casino supports numerous local charities and community organizations. Driving directions and more information about Potawatomi Bingo Casino can be obtained by calling toll-free, 1-800-PAYS-BIG or by visiting the website at