MILWAUKEE (Nov. 14, 2017) – Since 1994, Potawatomi Hotel & Casino has provided meals for hungry children, safe places to stay, supplemented youth education and much more through its signature community program, Heart of Canal Street.

Twenty-four years later, Heart of Canal Street continues to help fund the missions of 31 local children’s charities annually.

Twenty of those organizations from around southeastern Wisconsin were randomly selected Tuesday to benefit from the property’s yearly program.

“We couldn’t be more excited for the group of charities selected to participate in our Heart of Canal Street program this year,” said Potawatomi Hotel & Casino Bingo Director Melanie Martin. “These organizations have a profound impact on youth in our community and we can’t wait to support their efforts.”

This year’s Heart of Canal Street randomly selected charities include:

  • Advocates of Ozaukee
  • ArtWorks for Milwaukee
  • Artists Working in Education Inc. (AWE)
  • Audio & Braille Literacy Enhancement, Inc. (ABLE)
  • Balance, Inc.
  • Betty Brinn Children’s Museum
  • Blue Lotus Farm & Retreat Center
  • Casa Romero Renewal Center
  • Citizen Advocates of Washington County, Inc.
  • Discovery World
  • Family Service of Waukesha
  • Family Sharing of Ozaukee County, Inc.
  • Friends of the Mukwonago Library
  • HEAR Wisconsin
  • Juvenile Diabetes Research Foundation (JDRF) Southeastern Wisconsin
  • La Casa de Esperanza
  • Schlitz Audubon Nature Center
  • United Community Center
  • Volunteer Center of Racine County, Inc.
  • YMCA of Greater Waukesha County

In addition to the randomly selected charities, 10 signature charities and Potawatomi Hotel & Casino’s Charity of Choice, Safe & Sound, were selected by the program’s media partners and announced in August. The signature charities include:

  • ALS Wisconsin Chapter—presented by Lamar Outdoor
  • Big Brothers Big Sisters of Metro Milwaukee—presented by Scripps Media
  • Girls on the Run—presented by Fox Sports Network
  • Life Navigators—presented by Milwaukee Radio Alliance
  • Milwaukee Youth Symphony Orchestra—presented by WISN 12
  • Muscular Dystrophy Association—presented by
  • Ronald McDonald House—presented by Clear Channel Outdoor
  • Running Rebels—presented by Milwaukee Journal Sentinel
  • Wisconsin Conservatory of Music—presented by 88nine Radio
  • Zachariah’s Acres—presented by BizTimes

Heart of Canal Street funds are raised primarily through Canal Street bingo games played during every bingo session. The fund-raising total will be announced during a celebratory event held at the casino Dec. 15.

Since its inception in 1994, the Heart of Canal Street program has made over 610 donations totaling nearly $17 million to fund children’s programs throughout southeastern Wisconsin.

Eligible charities applied during a call for entry period which closed in June. Eligible organizations must have 501(c) (3) status, serve a primary client base of children younger than 18 and be located within Milwaukee, Racine, Washington, Waukesha, Ozaukee, Dodge, Jefferson, Kenosha, Sheboygan or Walworth counties. A complete list of submission guidelines is available at

About Potawatomi Hotel & Casino

Set in the heart of Milwaukee, Potawatomi Hotel & Casino is Wisconsin’s premier entertainment destination, offering guests the best in gaming, dining and entertainment. The property features a luxurious 381-room hotel, seven award-winning restaurants, the intimate 500-seat Northern Lights Theater and more than 60,000 square feet of event space. Potawatomi Hotel & Casino is committed to raising awareness of the risks of problem gambling, maintaining a level of first-class customer service, while investing in its most valuable asset – its 2,900 multicultural employees. Through the Forest County Potawatomi Foundation and Heart of Canal Street, the casino supports numerous local charities and community organizations. To discover more, call 800-PAYS-BIG or visit