Miracle On Canal Street Kicks Off Today By Revealing Ten Signature Charities

MILWAUKEE ­­– Potawatomi Bingo Casino is celebrating 20 years of Miracles in 2013 as its signature charitable program, Miracle on Canal Street, marks this milestone anniversary. The campaign kicked off Thursday with an event highlighted by the announcement of its 10 signature children’s charities, chosen by the program’s media partners. At least 10 more charities will be chosen randomly Dec. 13.  

Miracle on Canal Street’s mission is to improve the quality of life for children in southeastern Wisconsin. Through funds raised primarily from special bingo games and the generosity of Potawatomi Bingo Casino guests, the program focuses the joy of holiday giving onto those who are the hope for the future. Since its inception in 1994, the program has raised more than $12.5 million for hundreds of area children’s charities.


“This astonishing program has only gotten bigger and better during its 20 years of existence,” said Melanie Martin, Bingo Director at Potawatomi Bingo Casino. “We look forward to celebrating two decades of helping area children in 2013 with a lot of fun, excitement, tears of joy and a few surprises. The charities announced today do spectacular work and provide much needed services to children and families in the area.”

The complete list of this year’s signature charities include:

  • COA Youth & Family Centers, presented by the Milwaukee Journal Sentinel 
  • Milwaukee Public Museum, presented by Lamar Outdoor
  • SHARP Literacy, presented by WITI Fox 6
  • Milwaukee Habitat for Humanity, presented by Milwaukee Radio Alliance
  • Hunger Task Force, presented by Milwaukee Radio Group
  • Meta House, presented by Clear Channel Media + Entertainment
  • Milwaukee Center for Independence, presented by WISN TV 12
  • Ronald McDonald House Charities of Eastern Wisconsin, presented by Clear Channel Outdoor
  • Special Spaces – Wisconsin, presented by Journal Broadcast Group
  • Walker’s Point Youth and Family Center, presented by OnMilwaukee.com

One of those charities, Hunger Task Force, is no stranger to Miracle on Canal Street. That organization received funding the first year of the program.

“Since the beginning, Potawatomi Bingo Casino and its guests have given so much to our organization and many others throughout the area. We’re thankful to be involved once again,” said Sherrie Tussler, Executive Director of Hunger Task Force.  “It doesn’t seem like 20 years have gone by since Hunger Task Force was one of 18 charities to receive about $5,000 for participating in that first Miracle on Canal Street program.”

Be sure to follow us on Facebook to keep updated on all the Miracle on Canal Street 20th anniversary celebrations.

Potawatomi Bingo Casino is one of two casinos owned and operated by the Forest County Potawatomi Community. It is located at 1721 W. Canal Street, Milwaukee, Wis. The casino is a showcase for high stakes bingo, offering some of the nation's highest daily payouts.  A popular attraction for local guests, tourists and tour groups, the casino features blackjack, craps, poker, and roulette table games, video and reel slot machines, off-track betting, and a variety of live entertainment.  Potawatomi Bingo Casino is committed to raising awareness of the risks of problem gambling, maintaining a level of first-class customer service, while investing in its most valuable asset – its 2,600 multicultural employees.  Through the Forest County Potawatomi Community Foundation and Miracle on Canal Street, the casino supports numerous local charities and community organizations. Driving directions and more information about Potawatomi Bingo Casino can be obtained by calling toll-free, 1-800-PAYS-BIG or by visiting the website at www.paysbig.com.