Potawatomi Bingo Casino Kicks Off 19th-Annual Miracle On Canal Street Program With Exciting Changes

MILWAUKEE – Potawatomi Bingo Casino kicked off its 19th-annual Miracle on Canal Street Wednesday by announcing exciting changes to the program that will increase anticipation for December’s fundraising total announcement.

Miracle on Canal Street is Potawatomi Bingo Casino’s signature charitable program. Its mission is to improve the quality of life for children in southeastern Wisconsin. Through funds raised from special bingo games and the generosity of Potawatomi Bingo Casino guests, the program focuses the joy of holiday giving onto those who are the hope for the future. Thirty local children’s charities will take place in this year’s program.

In a major change from years’ past, 20 of the 30 charities participating in the program will be randomly chosen on the day the fundraising total is announced – Friday, Dec. 14. Prior to this year, those charities were randomly chosen and announced to kick off the program in August.

“This year’s big change will give us a chance to learn and develop relationships with many more great charities that are doing important work throughout the area. With nearly 150 children’s charities applying and eligible for Miracle on Canal Street this year, the level of participation and engagement in the program will be bigger and more sustained than ever,” said Potawatomi Bingo Casino Bingo Director Melanie Martin. “This is an astonishing program, and our Bingo guests are the ones responsible for making it an overwhelming success year in and year out.”

The Miracle on Canal Street game will be played during every bingo session at the Casino from Aug. 15-Dec. 13. 

The casino also announced Wednesday the 10 signature charities chosen by the program’s media partners to participate in Miracle on Canal Street this year. These 10 charities will also share in funds raised through the Miracle bingo game. The theme for this year’s program is “Making sure children have a place to sleep, eat and play.” All signature charities chosen were required to serve children in these capacities. This year’s signature charities and their media partners include:

  • Adoption Resources of Wisconsin – presented by Lamar Outdoor
  • Betty Brinn Children’s Museum – presented by Entercom Radio
  • Boys and Girls Clubs of Greater Milwaukee – presented by the Milwaukee Journal Sentinel
  • Boys and Girls Club of Washington County – presented by Clear Channel Media + Entertainment
  • Children’s Hospital of Wisconsin – presented by Clear Channel Outdoor
  • Make-A-Wish Foundation of Wisconsin – presented by WITI FOX 6
  • Milwaukee Bicycle Collective – presented by OnMilwaukee.com
  • Penfield Children’s Center – presented by Milwaukee Radio Group
  • Pathfinders – presented by WISN TV 12
  • Special Olympics Wisconsin – presented by Journal Broadcast Group

“We feel blessed to be a Miracle on Canal Street charity in 2012,” said Genise Lindner, Development and Communications Manager at Pathfinders. “The money we receive through this wonderful program will go a long way in helping our community’s homeless and runaway children by giving them the necessary shelter, food and support services they need to overcome the traumas they’ve endured.”

Since its inception in 1994, Miracle on Canal Street has contributed more than $11.5 million to more than 375 non-profit organizations. In 2011, 30 children’s charities in southeastern Wisconsin shared in funds totaling nearly $1 million.

Last year, Miracle on Canal Street funding improved the lives of children in our community by addressing multiple needs – from educational services to emergency shelter, from clothing needs to after-school enrichment activities.

Eligible charities applied during a call for entry period which closed in June. Eligible organizations must have 501(c) (3) status, serve a primary client base of children younger than 18 and be located within Milwaukee, Racine, Washington, Waukesha, Ozaukee, Dodge, Jefferson, Kenosha, Sheboygan or Walworth counties. A complete list of submission guidelines is available at www.paysbig.com/miracle.

Potawatomi Bingo Casino is one of two casinos owned and operated by the Forest County Potawatomi Community. It is located at 1721 W. Canal Street, Milwaukee, Wis. The casino is a showcase for high stakes bingo, offering some of the nation's highest daily payouts.  A popular attraction for local guests, tourists and tour groups, the casino features blackjack, craps, poker, and roulette table games, video and reel slot machines, off-track betting, and a variety of live entertainment.  Potawatomi Bingo Casino is committed to raising awareness of the risks of problem gambling, maintaining a level of first-class customer service, while investing in its most valuable asset – its 2,500 multicultural employees.  Through the Forest County Potawatomi Community Foundation and Miracle on Canal Street, the casino supports numerous local charities and community organizations. Driving directions and more information about Potawatomi Bingo Casino can be obtained by calling toll-free, 1-800-PAYS-BIG or by visiting the website at www.paysbig.com.