Potawatomi Hotel & Casino Celebrates 25 Years in Milwaukee's Menomonee Valley

The day was March 7, 1991. It was a cold, late-winter Thursday in Milwaukee when a new era in entertainment was born in the city’s long-neglected Menomonee Valley. On that day, Potawatomi Bingo opened its doors to the public for the first time.

No more than a pole barn with seating for 2,500, it was the first time guests of the fledgling bingo hall would have the opportunity to take part in high-stakes gaming. A quarter-century later, Potawatomi Hotel & Casino has become Wisconsin’s most visited entertainment destination with more than 6 million annual guests.

The property will celebrate its silver anniversary with guests, its thousands of team members and the community during March and beyond.  

“From where we began, as a small bingo hall in a long-forgotten Menomonee Valley, to where we are now, Wisconsin’s No. 1 entertainment destination, is remarkable,” said Mike Goodrich, Potawatomi Hotel & Casino General Manager. “Both the Forest County Potawatomi and Potawatomi Hotel & Casino have literally millions of people to thank for our sustained success.”

The casino will give back to the community in a number of different ways during the month. At 6 p.m. Tuesday, March 8, during a community celebration to commemorate its anniversary, the property will announce a meaningful gift to a local charitable organization.

“Milwaukee, and the region as a whole, has given us so much. We’re more than happy to give back, especially to those in our central city doing the hard work to keep their neighborhoods safe and thriving economically,” said Goodrich. “Both the tribe and our property place a high priority on building a strong community.”

Also, from March 19-24, Potawatomi Hotel & Casino team members will be in the community volunteering with a number of area charitable organizations, including:


  • Safe & Sound – Vacant lot clean up
    • 10 a.m.-12:30 p.m. Saturday, March 19
    • 2574 N. Richards St., Milwaukee


  • River Revitalization Foundation – Planting, trail maintenance, invasive species removal
    • 2-4 p.m. Monday, March 21
    • 2134 N. Riverboat Road, Milwaukee


  • Hunger Task Force – Food sorting
    • 9 a.m.-12 p.m. Tuesday, March 22
    • 201 S. Hawley Court, Milwaukee


  • Mequon Nature Preserve – Barn restoration
  • 2 p.m.-4:30 p.m. Wednesday, March 23
  • 8200 W. County Line Road, Mequon


  • Urban Ecology Center – Seeding, planting, trail maintenance
  • 9 a.m.-12 p.m. Thursday, March 24
  • 3700 W. Pierce St., Milwaukee

Potawatomi Hotel & Casino will also be celebrating its anniversary with guests. From noon-8 p.m. March 7, guests are invited to the casino’s Woodland Dreams Ballroom for birthday cake and a free commemorative t-shirt.

The property is also featuring gaming and dining promotions throughout March and beyond.

From March 1-June 30, the casino will feature Reel Random jackpots on its gaming floor. Slot machine players will have the chance to randomly win a variety of cash and slot credit prizes regardless of the reel combination or the amount wagered. Prizes range from $25 to $25,000. Winners do not need to be Fire Keeper’s Club members.

Additionally, restaurants on property will feature 25th anniversary specials throughout March. Those specials include:

  • $25 entrée specials at Dream Dance Steak
  • A $25 three-course dinner at Locavore
  • Two for $25 entrée specials at the Fire Pit Sports Bar & Grill, RuYi and Wild Earth
    • Two buffets for $25 at The Buffet Tuesday and Thursday evenings and for Sunday brunch with a Fire Keeper’s Club card