POTAWATOMI HOTEL & CASINO KICKS OFF ANNUAL HEART OF CANAL STREET CAMPAIGN
MILWAUKEE (Aug. 11,2016) – Potawatomi Hotel & Casino’s Heart of Canal Street kicked off its 2016 program today, helping to serve area children by providing funds to local non-profits that provide basic services, such as engaging young people in the arts, supplementing educational growth and mentorship programs.
The Heart of Canal Street program serves as the Casino’s signature community program, which has helped enhance and improve the lives of children and their families in southeastern Wisconsin for more than 20 years. Since 1994, the program has provided nearly $16 million to over 550 area charities.
The majority of funds are raised through the Canal Street bingo game that also began today, and will be played during every bingo session at the Casino through Dec. 15.
During a presentation today in the Bingo Hall, the Casino revealed this year’s 10 Heart of Canal Street signature charities. Signature charities are selected by the program’s media partners. The 10 signature charities and their corresponding media partners include:
- Boys & Girls Clubs of Greater Milwaukee—presented by Lamar Outdoor
- Food Pantry of Waukesha County—presented by WITI FOX 6
- Jewish Family Services—presented by Milwaukee Radio Alliance
- Kathy’s House—presented by iHeart Media
- Milwaukee Public Museum—presented by OnMilwaukee.com
- Northcott Neighborhood House—presented by Milwaukee Radio Group
- PEARLS for Teen Girls Inc.—presented by Entercom Radio
- SHARP Literacy—presented by Milwaukee Journal Sentinel
- The Parenting Network—presented by Clear Channel Outdoor
- Wisconsin Humane Society—presented by CBS 58/Weigel Broadcasting
In addition to the signature charities, Potawatomi Hotel & Casino will announce its 2016 “Charity of Choice” at special event on Tuesday, Aug. 16. The Charity of Choice will receive the first $100,000 raised this year.
Twenty additional charities will also take part in the 2016 Heart of Canal Street season and will be randomly selected on Nov. 29. On Dec. 16 the Heart of Canal Street fund-raising total will be announced.
ABOUT HEART OF CANAL STREET
Heart of Canal Street is Potawatomi Hotel & Casino’s signature community program that raises funds for children’s charities in southeastern Wisconsin. The program has raised nearly $16 million for hundreds of area organizations since 1994. It began as a way to carry on the Potawatomi tradition of nurturing younger generations so they grow to lead healthy, productive lives. The majority of funds are raised through our bingo department. During each bingo session between August and December, players can choose to participate in the Canal Street Bingo game. Half of each $3 game purchased goes to the Heart of Canal Street fund, which totaled more than $1 million last year. Money is also raised through beverage specials, a special poker tournament and more.