Potawatomi Hotel & Casino Raises $1.15 Million for 31 Children's Charities Participating in the Heart of Canal Street Program


MILWAUKEE (Dec. 15, 2017) – Potawatomi Hotel & Casino donated $1.15 million to 31 local children’s charities through its Heart of Canal Street program this evening. This marks the fifth straight year the program has surpassed the $1 million mark in fund raising.

Thirty of the charities received $35,255 which was announced during tonight’s grand finale. Twenty of those organizations were randomly selected for the program in November. They joined 10 signature charities previously selected by the Casino’s media partners in August. Potawatomi Hotel & Casino’s Charity of Choice, Safe & Sound, received the first $100,000 in funding. Heart of Canal funds will support 8-12 community projects in Safe & Sound priority neighborhoods across the city. Young citizens will lead the projects—from vision to planning to implementation—and these projects will be the culmination of their ideas about their own communities.

Since its inception in 1994, the Heart of Canal Street program has made over 580 donations totaling over $18 million to fund children’s programs throughout southeastern Wisconsin.

“Donating over $1.1 million to our 31 Heart of Canal Street charities this year is the best way to kick off the holiday season,” said Melanie Martin, the property’s bingo director. “We can’t thank our bingo guests enough for their generosity and our employees for all of their hard work.”

The 31 organizations that received donations from Potawatomi Hotel & Casino’s Heart of Canal Street program include: 

Charity of Choice

  • Safe & Sound

Signature Charities

  • ALS Wisconsin Chapter—presented by Lamar Outdoor
  • Big Brothers Big Sisters of Metro Milwaukee—presented by Scripps Media
  • Girls on the Run—presented by Fox Sports Network
  • Life Navigators—presented by Milwaukee Radio Alliance
  • Milwaukee Youth Symphony Orchestra—presented by WISN 12
  • Muscular Dystrophy Association—presented by OnMilwaukee.com
  • Ronald McDonald House—presented by Clear Channel Outdoor
  • Running Rebels—presented by Milwaukee Journal Sentinel
  • Wisconsin Conservatory of Music—presented by 88nine Radio
  • Zachariah’s Acres—presented by BizTimes

Randomly Selected Charities

  • Advocates of Ozaukee
  • ArtWorks for Milwaukee
  • Artists Working in Education Inc. (AWE)
  • Audio & Braille Literacy Enhancement, Inc. (ABLE)
  • Balance, Inc.
  • Betty Brinn Children’s Museum
  • Blue Lotus Farm & Retreat Center
  • Casa Romero Renewal Center
  • Citizen Advocates of Washington County, Inc.
  • Discovery World
  • Family Service of Waukesha
  • Family Sharing of Ozaukee County, Inc.
  • Friends of the Mukwonago Library
  • HEAR Wisconsin
  • Juvenile Diabetes Research Foundation (JDRF) Southeastern Wisconsin
  • La Casa de Esperanza
  • Schlitz Audubon Nature Center
  • United Community Center
  • Volunteer Center of Racine County, Inc.
  • YMCA of Greater Waukesha County

Heart of Canal Street funds are raised primarily through Canal Street bingo games played during every bingo session from August through mid-December.

Eligible charities applied during a call for entry period which closed in June. Eligible organizations must have 501(c) (3) status, serve a primary client base of children younger than 18 and be located within Milwaukee, Racine, Washington, Waukesha, Ozaukee, Dodge, Jefferson, Kenosha, Sheboygan or Walworth counties. A complete list of submission guidelines is available at www.paysbig.com/business/heart-canal-street/.

About Potawatomi Hotel & Casino

Set in the heart of Milwaukee, Potawatomi Hotel & Casino is Wisconsin’s premier entertainment destination, offering guests the best in gaming, dining and entertainment. The property features a luxurious 381-room hotel, seven award-winning restaurants, the intimate 500-seat Northern Lights Theater and more than 60,000 square feet of event space. Potawatomi Hotel & Casino is committed to raising awareness of the risks of problem gambling, maintaining a level of first-class customer service, while investing in its most valuable asset – its 2,900 multicultural employees. Through the Forest County Potawatomi Foundation and Heart of Canal Street, the casino supports numerous local charities and community organizations. To discover more, call 800-PAYS-BIG or visit www.paysbig.com.