Randall Sturm Fills Director of Player Development Role at Potawatomi Bingo Casino

MILWAUKEE – Randall Sturm has been named Director of Player Development at Potawatomi Bingo Casino.

As Director of Player Development, Sturm will provide strategic direction to VIP services, promotions, the player’s club and guest relations, in addition to the 500-seat Northern Lights Theater and the casino’s retail store.


Sturm began his employment at Potawatomi Bingo Casino as a table games dealer in 1999 and advanced his career through gaming operations. He most recently served as a Casino Manager, where he oversaw all facets of business, 24 hours-a-day.

Sturm lives in Caledonia with his wife and children. He enjoys spending time with his family, traveling and playing poker. 

Potawatomi Bingo Casino is one of two casinos owned and operated by the Forest County Potawatomi Community. It is located at 1721 W. Canal Street, Milwaukee, Wis. The casino is a showcase for high stakes bingo, offering some of the nation's highest daily payouts.  A popular attraction for local guests, tourists and tour groups, the casino features blackjack, craps, poker, and roulette table games, video and reel slot machines, and a variety of live entertainment.  Potawatomi Bingo Casino is committed to raising awareness of the risks of problem gambling, maintaining a level of first-class customer service, while investing in its most valuable asset - more than 2,400 multicultural employees.  Through the Forest County Potawatomi Community Foundation and Miracle on Canal Street, the casino supports numerous local charities and community organizations. Driving directions and more information about Potawatomi Bingo Casino can be obtained by calling toll-free, 1-800-PAYS-BIG or by visiting the website at www.paysbig.com.