Improving lives of children in southeastern Wisconsin

Giving has always been at the heart of who we are at Potawatomi Hotel & Casino.

Located in the heart of Milwaukee (and in the heart of the Menomonee Valley), the property's signature community program, Heart of Canal Street, has contributed nearly $17 million to hundreds of local children’s charities since it began in 1994. Each year, funds are generated through special Canal Street bingo games and other promotions. Play the Canal Street bingo game now through December 14 to share your heart with children in our community. Every time you purchase this special game, half the funds are donated to 31 local children’s charities, the other half goes to the game’s bingo winner!

2017’s program spotlights a Charity of Choice partner who receives the first $100,000 in Heart of Canal Street funding to impact change on a pressing community issue. Thirty additional charities will divide the remaining funds equally.

Download the Brochure 

2017 Heart of Canal Street Charity of Choice
Safe & Sound

2017 Heart of Canal Street Signature Charities
ALS Association – Wisconsin Chapter - Presented by Lamar Outdoor
Big Brothers Big Sisters of Metro Milwaukee - Presented by Scripps Media
Girls on the Run - Presented by Fox Sports Wisconsin
Life Navigators®Presented by Milwaukee Radio Alliance
Milwaukee Youth Symphony Orchestra - Presented by WISN TV 12
Muscular Dystrophy Association - Presented by OnMilwaukee.com
Ronald McDonald House Charities Eastern Wisconsin - Presented by Clear Channel Outdoor
Running Rebels - Presented by Milwaukee Journal Sentinel
Wisconsin Conservatory of Music - Presented by 88Nine Radio Milwaukee
Zachariah's Acres - Presented by BizTimes

2017 Heart of Canal Street Randomly Selected Charities
Advocates of Ozaukee
ArtWorks for Milwaukee
Artists Working in Education Inc. (AWE)
Audio & Braille Literacy Enhancement, Inc. (ABLE)
Balance, Inc.
Betty Brinn Children’s Museum
Blue Lotus Farm & Retreat Center
Casa Romero Renewal Center
Citizen Advocates of Washington County, Inc.
Discovery World
Family Service of Waukesha
Family Sharing of Ozaukee County, Inc.
Friends of the Mukwonago Library
HEAR Wisconsin
Juvenile Diabetes Research Foundation (JDRF) Southeastern Wisconsin
La Casa de Esperanza
Schlitz Audubon Nature Center
United Community Center
Volunteer Center of Racine County, Inc.
YMCA of Greater Waukesha County

Many organizations have shared their hearts with these deserving charities from our community. We appreciate their support and extra efforts to help make Heart of Canal Street a success.

Media Partners

  • Lamar Outdoor
  • Scripps Media
  • Fox Sports Wisconsin
  • Milwaukee Radio Alliance
  • WISN TV 12
  • OnMilwaukee.com
  • Clear Channel Outdoor
  • Milwaukee Journal Sentinel
  • 88Nine Radio Milwaukee
  • BizTimes

Other supporters

  • Spectrum

The 2017 Heart of Canal Street application period is now closed. Check back in March 2018 to enter next year.

Drink Specials

Share your heart by drinking Coors Light® and Miller Lite® through December 14. Order a 16-oz. aluminum can of either beer variety, and 50¢ of every purchase will be donated to Heart of Canal Street, helping 31 local children’s charities!

Please drink responsibly.