Improving lives of children in southeastern Wisconsin

Giving has always been at the heart of who we are at Potawatomi Hotel & Casino.

Located in the heart of Milwaukee (and in the heart of the Menomonee Valley), the property's signature charity program, Heart of Canal Street, has contributed nearly $17 million to hundreds of local children’s charities since it began in 1994. Each year, funds are generated through special Canal Street bingo games and other promotions.

2017’s program spotlights a Charity of Choice partner who receives the first $100,000 in Heart of Canal Street funding to impact change on a pressing community issue. Thirty additional charities will divide the remaining funds equally.

Download the Brochure 

Application Process

The 2017 Heart of Canal Street application period is open. To apply for this year's Heart of Canal Street program, read the submission guildelines and complete the application below.

Download the Application 

2016 Heart of Canal Street Charity of Choice
City of Milwaukee – MKE Plays Program

2016 Heart of Canal Street Signature Charities
Boys & Girls Clubs of Greater Milwaukee - Presented by Lamar Outdoor
Food Pantry of Waukesha County - Presented by WITI Fox 6
Jewish Family Services - Presented by Milwaukee Radio Alliance
Kathy’s House - Presented by iHeart Media
Milwaukee Public Museum - Presented by OnMilwaukee.com
Northcott Neighborhood House - Presented by Milwaukee Radio Group
PEARLS for Teen Girls® - Presented by Entercom Radio
SHARP Literacy, Inc. - Presented by Milwaukee Journal Sentinel
The Parenting Network - Presented by Clear Channel Outdoor
Wisconsin Humane Society - Presented by Weigel Broadcasting/CBS 58

20 additional charities were selected at random from a pool of nearly 150. They are:
Adoption Choice, Inc.
American Diabetes Association®
Autism Society of Southeastern Wisconsin
Wisconsin Bike Fed
Blessings in a Backpack®
Down Syndrome Association of Wisconsin
Easterseals Southeast Wisconsin
Friends of Havenwoods
Harry & Rose Samson Family Jewish Community Center
Keep Greater Milwaukee Beautiful
Lutheran Social Services of Wisconsin and Upper Michigan
Make A Difference - Wisconsin
Make-A-Wish® Wisconsin
Milwaukee Christian Center
Milwaukee Repertory Theater
Ozaukee Family Services
Parents Place, Inc.
Racine Symphony Orchestra
Special Spaces Wisconsin
Wisconsin Art Education Association

Many organizations have shared their hearts with these deserving charities from our community. We appreciate their support and extra efforts to help make Heart of Canal Street a success.

Media Partners

  • Clear Channel Outdoor
  • Entercom Radio (WMYX-FM, WXSS-FM & WSSP-AM)
  • iHeartMedia–Milwaukee (WRIT, WMIL, WISN, WKKV, WRNW, WOKY)
  • Lamar Outdoor
  • Milwaukee Journal Sentinel
  • Milwaukee Radio Alliance (WLUM-FM, WLDB-FM, WZTI-AM)
  • Milwaukee Radio Group (WKLH, WJMR, WZBK, WHQG)
  • OnMilwaukee.com
  • Weigel Broadcasting/CBS 58
  • WITI FOX 6

Other supporters

  • BizTimes Milwaukee
  • ESPN 540
  • Planet Bingo 
  • Shepherd Express
  • Time Warner Cable