Improving lives of children in southeastern Wisconsin

Located in the heart of Milwaukee (and in the heart of the Menomonee Valley), giving has always been at the center of who we are as Heart of Canal Street.

This year, Potawatomi Hotel & Casino’s signature community program celebrates 25 years of giving. Since it began in 1994, more than $18 million has been gifted to hundreds of local children’s charities. Each year, funds are generated through special Canal Street bingo games and other promotions.

2018’s program spotlights a Charity of Choice partner who receives the first $100,000 in Heart of Canal Street funding to impact change on a pressing community issue. Thirty additional charities will divide the remaining funds equally.

To find out more about Heart of Canal Street, download the brochure.

Application Process

The 2018 Heart of Canal Street application period is now closed. Check back in March 2019 to enter next year's program!