Heart of Canal Street

Improving lives of children in southeastern Wisconsin

Giving has always been at the heart of Potawatomi Hotel & Casino. Now, that heart is in the name of our signature community program—Heart of Canal Street.

Located in the heart of Milwaukee (and in the heart of the Menomonee Valley), our charity program has contributed more than $14.6 million to hundreds of local children’s charities since it began in 1994. Each year, funds are generated through special Canal Street bingo games and other promotions.

New this year: Potawatomi has added a Charity of Choice to the Heart of Canal Street program. The first $100,000 raised will go towards a program that will address the most critical issues facing youth in our community—violence in the central city. The 2015 Charity of Choice is Milwaukee Area Workforce Investment Board’s pilot program, Youth Works MKE, helping to reduce the effects of gun violence in Milwaukee.

To find out more about Heart of Canal Street, download the brochure.


2015 Heart of Canal Street  Charity of Choice
Youth Works MKE program

2015 Heart of Canal Street  Signature Charities

Betty Brinn Children’s Museum - presented by OnMilwaukee.com
Big Brothers Big Sisters of Metro Milwaukee - presented by Milwaukee Journal Sentinel
City Year Milwaukee - presented by the Lamar Outdoor
COPE Services - presented by Entercom Radio
Homeless Assistance Leadership Organization (HALO) - presented by iHeart Media
Hunger Task Force - presented by Milwaukee Radio Group
Milwaukee Public Library Foundation - presented by WITI FOX 6
Ronald McDonald House Charities of Eastern Wisconsin - presented by Clear Channel Outdoor
Sharon Lynne Wilson Center for the Arts - presented by WISN TV 12
The Women’s Center - presented by Scripps

2015 Heart of Canal Street  Random Drawing Winners

Arts @ Large
ArtWorks for Milwaukee
Aurora Health Care on behalf of Aurora at Home
Best Buddies Wisconsin
Big Brothers Big Sisters of Dodge County & Watertown
Casa Guadalupe Education Center
Family Center of Washington County
Florentine Opera Company
Know Thyself™
Mequon Nature Preserve
Nehemiah Project
Renaissance Theaterworks
River Revitalization Foundation
Riveredge Nature Center
RUACH Inc. Arts Organization
Safe & Sound
Sunset Playhouse
The Threshold Inc.
Urban Ecology Center®
Wildlife In Need Center

Click below to expand the details.

These 2014 charities each received a $34,526 donation:

Advocates of Ozaukee
Audio & Braille Literacy Enhancement
Autism Society of Southeastern Wisconsin
Boys & Girls Club of Greater Milwaukee (presented by Lamar Outdoor)
Boys & Girls Club of Kenosha
Broadscope Disability Services
Caledonia Conservancy, Ltd.
Central City Churches, Inc. Outreach Ministries
Children’s Hospital of Wisconsin (presented by Clear Channel Outdoor)
Danceworks, Inc.
Discovery World
Diverse & Resilient
First Stage (presented by the Milwaukee Business Journal)
Focus on Community
Junior Achievement of Wisconsin
La Causa, Inc.
Make-A-Wish Wisconsin (presented by the Milwaukee Journal Sentinel)
Milwaukee Kickers Soccer Club – America SCORES Milwaukee
Next Door
Old World Wisconsin Foundation
Penfield Children’s Center (presented by Milwaukee Radio Group)
Parents Place, Inc.
Peace Learning Center of Milwaukee
Safe Babies Healthy Families (presented by Journal Broadcast Group)
Sojourner Family Peace Center (presented by Entercom Radio)
Starting Point of Ozaukee, Inc.
The Parenting Network (presented by WITI Fox 6)
USO of Wisconsin (presented by iHeartMedia Milwaukee)
VSA Wisconsin
Wisconsin Humane Society (presented by Weigel Broadcasting/CBS 58)

The 2015 Heart of Canal Street application period is closed. Please check back in May 2016 to learn more about the application process.


The majority of funds for Heart of Canal Street are generated through a special bingo game. Guests can purchase the $3 Canal Street game now through December 10, 2015 with half of the purchase price going to the Heart of Canal Street fund and the other half going to the winner of that bingo game.


Sunday, October 25
$5,000 Potawatomi Add-on!

Join us for the Heart of Canal Street Poker Tournament$300 Buy-in, plus a $60 administrative fee, which goes to the Heart of Canal Street fund. The tournament is limited to 200 people. Registration starts on October 5.

Drink Specials

September 1–December 10, purchase one of these $4.50 beer specials on the casino floor and 50¢ of each sale will go to the Heart of Canal Street fund.

  • September: 16-oz. Budweiser® and Bud Light®
  • October: 16-oz. Miller Genuine Draft® and Miller Lite®
  • November: 16-oz. Budweiser and Bud Light
  • December 1–11: 16-oz. Miller Genuine Draft, Miller Lite, Budweiser and Bud Light

Note: Club points may not be applied towards this special drink purchase.


Mondays, October 5–26, from 4–8 p.m.

Club members can enter the tournament for $30 every Monday from 3–7 p.m. at the Promotions Booth. The Casino will match 25% of every guest's buy-in total for a 125% payout! $5 from every entry will be donated to Heart of Canal Street. Learn more »

Many organizations have shared their hearts with these deserving charities from our community. We appreciate their support and extra efforts to help make Heart of Canal Street a success.

Media Partners

  • Clear Channel Outdoor
  • Entercom Radio (WMYX-FM, WXSS-FM & WSSP-AM)
  • iHeartMedia–Milwaukee (WRIT, WMIL, WISN, WKKV, WRNW, WOKY)
  • Lamar Outdoor
  • Milwaukee Journal Sentinel
  • Milwaukee Radio Group (WKLH, WJMR, WZBK, WHQG)
  • OnMilwaukee.com
  • WISN TV 12
  • WITI FOX 6

Other supporters

  • BizTimes Milwaukee
  • ESPN 540
  • Milwaukee Record
  • Planet Bingo 
  • Shepherd Express
  • Time Warner Cable