Improving lives of children in southeastern Wisconsin

Located in the heart of Milwaukee (and in the heart of the Menomonee Valley), giving has always been at the center of who we are as Heart of Canal Street.

In 2019, Potawatomi Hotel & Casino’s signature community program raised a record-breaking total of $1,195,964 for 31 children’s children in southeastern Wisconsin. Since it began in 1994, over $20 million in total has been gifted to hundreds of local children’s charities. Each year, funds are generated through special Canal Street bingo games and other promotions.

This year, the program spotlights Sojourner Family Peace Center as Charity of Choice. This special partner will receive the first $100,000 in Heart of Canal Street funding for Camp HOPE, helping support children who have been affected by family violence.
Thirty additional charities will divide the remaining funds equally, each receiving over $36,000.

2019 Heart of Canal Street Charity of Choice
Sojourner Family Peace Center

2019 Heart of Canal Street Signature Charities
ACTS Housing – Presented By BizTimes
ALS Association Of Wisconsin – Presented by Lamar Outdoor
Arts @ Large – Presented By 88Nine Radio Milwaukee
Big Brothers Big Sisters Of Metro Milwaukee – Presented by WITI Fox 6
Girls On The Run – Presented by Fox Sports Wisconsin
Kids Matter, Inc. – Presented by Milwaukee Journal Sentinel
Sharp Literacy, Inc. – Presented by Clear Channel Outdoor
Special Olympics Of Wisconsin – Presented by WTMJ 4
Special Spaces – Presented by Good Karma Broadcasting
Zachariah's Acres – Presented by WDJT CBS 58

2019 Heart of Canal Street Randomly Selected Charities
Sixteenth Street Community Health Centers
Big Brothers Big Sisters of South Central Wisconsin
COA Youth and Family Centers
Harry and Rose Samson Family Jewish Community Center
Healing Hearts of Waukesha County
Hope Center
Islands of Brilliance
Keep Greater Milwaukee Beautiful
Milwaukee Chamber Theatre
Milwaukee Tennis and Education Foundation
Mount Mary University
OMNI Enrichment
Saint Francis Children’s Center
Special Methods in Learning Equine Skills (S.M.I.L.E.S)
Sunset Playhouse
Team UP! With Families
The Food Pantry Serving Waukesha County
Wisconsin Community Services
Vision Forward Association
YMCA of Greater Waukesha County

June 10 - Due to the COVID-19 pandemic and the subsequent ongoing shutdown of our bingo operations, Potawatomi Hotel & Casino will soon decide on a timeline and any potential changes to the 2020 Heart of Canal Street campaign.  We will communicate those changes to our community partners when they are finalized. Thank you for your patience.