Improving lives of children in southeastern Wisconsin

At the Heart of it All

Giving has always been at the heart of who we are, and that heart is in our name: Heart of Canal Street. Since 1994, Potawatomi Hotel & Casino’s signature community program has partnered with local children’s charities to help improve the lives of children by putting food on tables, helping kids stay safe and encouraging an appreciation of the arts.

In partnership with the Heart of Canal Street charities, Potawatomi is truly helping give the gift of a promising future to area children.

About Heart of Canal Street

  • In 2022, 20 deserving local children’s charities each received an equal portion of the total jackpot amount matched by Potawatomi Hotel & Casino, $500,000 in total!
  • Since its beginnings, the Heart of Canal Street program has contributed more than $20 million to hundreds of local children’s charities.

How to Apply

When the application period begins, you’ll be able to apply to participate right here. 

The next Heart of Canal Street application period will open in the fall of 2023.

Before applying, please review the charity submission guidelines.