Improving lives of children in southeastern Wisconsin

Located in the heart of Milwaukee (and in the heart of the Menomonee Valley), giving has always been at the center of who we are as Heart of Canal Street.

Potawatomi Hotel & Casino’s signature community program celebrates another year of giving to children in southeastern Wisconsin. Since it began in 1994, over $19 million has been gifted to hundreds of local children’s charities. Each year, funds are generated through special Canal Street bingo games and other promotions.

This year, the program spotlights Sojourner Family Peace Center as Charity of Choice. This special partner will receive the first $100,000 in Heart of Canal Street funding for Camp HOPE, helping support children who have been affected by family violence.
Thirty additional charities will divide the remaining funds equally.

2019 Heart of Canal Street Charity of Choice
Sojourner Family Peace Center

2019 Heart of Canal Street Signature Charities
Acts Housing – Presented By BizTimes
ALS Association Of Wisconsin – Presented by Lamar Outdoor
Arts @ Large – Presented By 88Nine Radio Milwaukee
Big Brothers Big Sisters Of Metro Milwaukee – Presented by WITI Fox 6
Girls On The Run – Presented by Fox Sports Wisconsin
Kids Matter, Inc. – Presented by Milwaukee Journal Sentinel
Sharp Literacy, Inc. – Presented by Clear Channel Outdoor
Special Olympics Of Wisconsin – Presented by WTMJ 4
Special Spaces – Presented by Good Karma Broadcasting
Zachariah's Acres – Presented by WDJT CBS 58

  • Play the Canal Street Bingo game at any session, now through December 12 for just $3 or $6. Half of the purchase price will go to the Heart of Canal Street fund, the other half to the game’s bingo winner!
  • Drink with Heart: 50¢ of every Miller Lite® or Coors Light® aluminum can purchase in September will be donated to the Heart of Canal Street program.

The 2019 Heart of Canal Street application period is now closed. Check back in March 2020 to apply for next year's program.