Top-notch Artists in an Intimate Atmosphere

The Northern Lights Theater welcomes diverse entertainment acts like Wayne Newton, Willie Nelson, Ringo Starr, Bonnie Raitt, Phil Vassar, Lewis Black, Jonny Lang, Chris Isaak, Lyle Lovett, Jay Leno, Tony Bennett, Don Rickles and B.B. King. And that's just the beginning. It also features the BonkerzSM Comedy Series and popular "Tribute to the King" shows, in a smoke-free room that makes you feel as though you could reach out and touch your favorite stars.

Add a world-class sound system and personal service that can't be beat and you'll agree—there isn’t a bad seat in the house!

Check out our Milwaukee Entertainment Calendar to find your next great show.

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Tickets may be purchased through The Northern Lights Theater Box Office or Ticketmaster® outlets.

The Box Office is open three hours prior to showtimes and 30 minutes prior to on-sale time.

Tickets may be purchased with Visa, MasterCard, Discover, American Express and cash. Tickets at will-call may be picked up two hours prior to show time. Guests must present photo ID when picking up tickets. All guests must be at least 21 years old to enter all Potawatomi Hotel & Casino entertainment venues. All tickets are sold with a no return or exchange policy. All schedules/times are subject to change at any time without notice.

The Northern Lights Theater Box Office: 414-847-7922
Ticketmaster: 1-800-745-3000


Monday–Saturday: Noon–7 p.m.
Sunday (and all major holidays): Closed

Northern Lights Theater Balcony

The balcony level features traditional theater seating. Sit back, relax and enjoy a wide array of Milwaukee performances.

Northern Lights Theater Floor

The floor level features booth and table seating. Get up close and personal for all of the Milwaukee live shows.

pdf.pngDownload a PDF of the seating chart.


Live Concert Seating Chart at The Expo Center

pdf.pngDownload a PDF of the seating chart.

For more than 12 years Bob Rech has been the man behind the talent at The Northern Lights Theater. He has booked the best that entertainment has to offer, from musical acts like Aretha Franklin, B.B. King and Willie Nelson to nationally recognized comedy legends like Joan Rivers, Don Rickles and George Lopez.

With just 500 seats, The Northern Lights Theater is an intimate, state-of-the-art venue that draws some of the biggest names in entertainment. We sat down with Bob to talk about his experience managing the theater since 2003.

Q. What are the best shows you’ve booked at The Northern Lights Theater?
A. My top shows are Aretha Franklin, the James Gang, Cheap Trick, Jonny Lang with Bonnie Raitt and the late B.B. King.

Q. What show would you love to bring to The Northern Lights Theater?
A. Pete Townshend!

Q. What is the best concert you’ve ever attended, that wasn’t at The Northern Lights Theater?
A. Roger Waters—The Wall, 2013, at Wrigley Field in Chicago.

Q. If you weren’t managing a music venue, what would you be doing?
A. I’d be a comedy screenwriter.