Heart of Canal Street

Improving lives of children in southeastern Wisconsin

Giving has always been at the heart of who we are as Heart of Canal Street.

Located in the heart of Milwaukee (and in the heart of the Menomonee Valley), Potawatomi Hotel & Casino’s signature charity program has contributed nearly $16 million to hundreds of local children’s charities since it began in 1994. Each year, funds are generated through special Canal Street bingo games and other promotions.

2016’s program spotlights a Charity of Choice partner who receives the first $100,000 in Heart of Canal Street funding to impact change on a pressing community issue. Thirty additional charities will divide the remaining funds equally.

To find out more about Heart of Canal Street, please click here to download the brochure.

Click below to expand the details.

2016 Heart of Canal Street Charity of Choice
City of Milwaukee – MKE Plays Program

2016 Heart of Canal Street Signature Charities
Boys & Girls Clubs of Greater Milwaukee - Presented by Lamar Outdoor
Food Pantry of Waukesha County - Presented by WITI Fox 6
Jewish Family Services - Presented by Milwaukee Radio Alliance
Kathy’s House - Presented by iHeart Media
Milwaukee Public Museum - Presented by OnMilwaukee.com
Northcott Neighborhood House - Presented by Milwaukee Radio Group
PEARLS for Teen Girls® - Presented by Entercom Radio
SHARP Literacy, Inc. - Presented by Milwaukee Journal Sentinel
The Parenting Network - Presented by Clear Channel Outdoor
Wisconsin Humane Society - Presented by Weigel Broadcasting/CBS 58

20 additional charities were selected at random from a pool of nearly 150. They are:
Adoption Choice, Inc.
American Diabetes Association®
Autism Society of Southeastern Wisconsin
Wisconsin Bike Fed
Blessings in a Backpack®
Down Syndrome Association of Wisconsin
Easterseals Southeast Wisconsin
Friends of Havenwoods
Harry & Rose Samson Family Jewish Community Center
Keep Greater Milwaukee Beautiful
Lutheran Social Services of Wisconsin and Upper Michigan
Make A Difference - Wisconsin
Make-A-Wish® Wisconsin
Milwaukee Christian Center
Milwaukee Repertory Theater
Ozaukee Family Services
Parents Place, Inc.
Racine Symphony Orchestra
Special Spaces Wisconsin
Wisconsin Art Education Association

The 2016 Heart of Canal Street application period is closed. Please check back in May 2017 to learn more about the application process.


The majority of funds for Heart of Canal Street are generated through a special bingo game. Guests can purchase $3 or $7 Canal Street bingo sheets now through December 15, 2016. Half of the purchase price goes to the Heart of Canal Street fund, and the other half to the winner of that bingo game.

Drink Specials

Now through December 15, order one of the following beer specials and 50¢ from your purchase will be donated to the Heart of Canal Street fund!

$5 Heart of Canal Street beers (16-oz. aluminum cans):

  • Budweiser®
  • Bud Light®   
  • Coors Light®
  • Miller Lite®

Many organizations have shared their hearts with these deserving charities from our community. We appreciate their support and extra efforts to help make Heart of Canal Street a success.

Media Partners

  • Clear Channel Outdoor
  • Entercom Radio (WMYX-FM, WXSS-FM & WSSP-AM)
  • iHeartMedia–Milwaukee (WRIT, WMIL, WISN, WKKV, WRNW, WOKY)
  • Lamar Outdoor
  • Milwaukee Journal Sentinel
  • Milwaukee Radio Alliance (WLUM-FM, WLDB-FM, WZTI-AM)
  • Milwaukee Radio Group (WKLH, WJMR, WZBK, WHQG)
  • OnMilwaukee.com
  • Weigel Broadcasting/CBS 58
  • WITI FOX 6

Other supporters

  • BizTimes Milwaukee
  • ESPN 540
  • Planet Bingo 
  • Shepherd Express
  • Time Warner Cable