Heart of Canal Street

Heart of Canal Street


Improving lives of children in southeastern Wisconsin

At the Heart of it all

Giving has always been at the heart of who we are, and that heart is in our name: Heart of Canal Street. Since 1994, Potawatomi Casino | Hotel’s signature community program has partnered with local children’s charities to help improve the lives of children by putting food on tables, helping kids stay safe and encouraging an appreciation of the arts. In partnership with the Heart of Canal Street charities, Potawatomi is truly helping give the gift of a promising future to area children.

About Heart of Canal Street

  • Since its beginnings, the Heart of Canal Street program has contributed more than $20 million to hundreds of local children’s charities.
  • In 2022, 20 deserving local children’s charities each received an equal portion of the total jackpot amount matched by Potawatomi Casino Hotel, $500,000 in total!

Heart of Canal Street Recipients 2022

During our Heart of Canal Street event, twenty outstanding organizations serving the needs of Milwaukee-area children were randomly selected to receive gifts of $25,000 each.

  • Artists Working in Education
  • Autism Society of Southeastern Wisconsin
  • Bloom 360 Learning Community
  • Boys & Girls Club of Washington County
  • Caledonia Conservancy
  • Civic Music MKE
  • College Possible Milwaukee
  • First Stage
  • Junior Achievement of Wisconsin
  • Keep Greater Milwaukee Beautiful
  • Kenosha Human Development Services
  • Lupus Foundation of America, Wisconsin Chapter
  • Mount Mary University
  • Prevent Blindness Wisconsin
  • Riveredge Nature Center
  • The Ability Center
  • The Arc of Racine County
  • United Community Center
  • Project Kindred
  • Walker’s Point Youth & Family Center

How to Apply

The next Heart of Canal Street application period will open in the fall of 2023.